The Art of Digital Branding by Ian Cocoran




Title: The Art of Digital Branding
Author: Ian Cocoran
Publisher: Skyhorse Publishing
Imprint: Allworth Press
Published: 1 August 2007
Format: Hardback
ISBN: 13 9781581154887
Pages: 272
Dimensions: 6.25 x 9.25in.

With The Art of Digital Branding, you’ll learn to use the Internet to enhance your company’s brand identity! Marketers, managers, business owners, artists and entrepreneurs will find a wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty. Digital brand expert Ian Cocoran explains the traditional theories of branding and explores the ways in which they can be applied to web sites, no matter what the given industry or field.

Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding.

Additional information

Weight 1 lbs
Dimensions 6.25 x 2 x 9.25 in