The Art of Digital Branding by Ian Cocoran
Title: The Art of Digital Branding
Author: Ian Cocoran
Publisher: Skyhorse Publishing
Imprint: Allworth Press
Published: 1 August 2007
ISBN: 13 9781581154887
Dimensions: 6.25 x 9.25in.
Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding.
|Dimensions||6.25 x 2 x 9.25 in|