If you use a service like MailChimp or Campaign Monitor, you probably know that you can look to see who has "unsubscribed" from your list. If you didn't know this, I'm sorry to be the one to tell you...
Professional conferences are expensive and time-consuming. So, why would an artist attend one if they cost hundreds and take you away from the studio? Because if you’re savvy and know how to prepare,...
This is a complimentary copy of an article in the October/November 2015 issue. Click here...
Holiday e-newsletters and announcements from artists are appearing fast and furious in my inbox. What are you doing to generate buzz about your business and hopefully make some sales this holiday...
In Part 1 of this series, we presented a few free online business tools that could help you streamline your image and document storage, and improve...
Success is often determined not only on the basis of an artwork itself, but by the name and reputation of the artist. A reputation is what is generally said or believed by others about the character...
This article appeared in the PROFESSIONAL ARTIST APRIL 2011 issue. To download this issue, click...
At some point in your career you people will approach you and offer to be your agent or representative. Some may work purely on commission on any work sold for “representing" you and your work. Others...
In the final part of this series, we’re going to discuss a few of the simplest and least expensive ways to sell your art on the Internet. Remember, while every artist should certainly promote their...
By now, most artists know that, when used strategically, social media sites such as Facebook and Twitter can be effective, free marketing tools. But are you aware that there are dozens of other...
