Holiday e-newsletters and announcements from artists are appearing fast and furious in my inbox. What are you doing to generate buzz about your business and hopefully make some sales this holiday...
Budgeting helps business owners to plan realistically and focus spending on priorities. Just as you need a comprehensive budget to help you to manage your overall business operations (read
Do you ever get stiff muscles or cramped fingers during a long day in the studio? Maybe your hands, legs or feet even start to tingle or become numb. Artists, whether they are in the studio for hours,...
Every year brings changes to the already complicated Internal Revenue Code. New credits become available, others expand or expire; amounts for credits and deductions also can vary from one year to...
Networking is the most effective means of expanding business and career opportunities, and it’s also one of the least expensive. For those of you who do not work in a corporate office place, the...
Location, location, location!
This adage is as true in marketing as it is in real estate. Your marketing campaign is only as good as where as you place your product. In the
Branding is key to creating a product of perceived high-end value. It is through branding that consumers buy into the notion that there are distinctions of value between one product and...
As we explained in our Luxury Marketing Part 1: Finding Your Place in the Luxury Market, everything about luxury is crafted to emit an elite aura. Product, price and delivering the ultimate emotional...
Before you leap into the luxe market, you’ve got to develop a marketing plan, which starts with defining and studying your target market. In this article, we’ll discuss the things you need to know...
Marketers love it when a product goes “viral.” It means that someone has picked up on their message, and it’s getting passed along to more and more users, generating a buzz of (hopefully, positive)...
