Contact:
Katie Reyes, Marketing Communications Manager
407.563.7047 | [email protected]
FOR IMMEDIATE RELEASE
PROFESSIONAL ARTIST DEBUTS REVAMPED DIGITAL PORTFOLIO
ORLANDO, Fla. (April 26, 2016) — Professional Artist, the foremost business magazine for visual artists, today unveiled its long-awaited digital platform overhaul, which includes a totally redesigned website, advanced calls-to-artists listings service and fully optimized e-newsletters. Driven by the brand’s abiding commitment to providing the best resources to encourage and inspire creative professionals, the revamp focuses on delivering Professional Artist’s award-winning content and unrivaled offerings in the most convenient way possible across every platform.
Headlining the digital overhaul is the new ProfessionalArtistMag.com site, which boasts a sleek, sophisticated layout that better reflects the brand’s artistic aesthetic; strategic content organization for easier navigation; a handy “Find Us in Stores” tool so readers can easily locate their nearest Professional Artist retailer; and a completely reconfigured listings system. The “Calls to Artists” listings service – which is one of the brand’s marquee offerings, and therefore a critical element in the site rebuild – now features an enhanced interface, superior searchability and faster posting capabilities to help streamline the overall user experience.
Professional Artist’s newly redesigned “The Calls” and “The Buzz” e-newsletters round out the brand’s updated offerings. Using responsive design as the foundation for the project, the team endeavored to create the most intuitive, unified iteration of the product platform – resulting in a bold new look, simplified information architecture, optimized viewing experience and instant access across a multitude of digital devices.
“Just as we underscore to our readers the importance of evolving as artists, we know how important it is to evolve as a brand, too,” said Professional Artist Publisher Jannett Roberts. “People are consuming content differently now, and this digital initiative helps us better serve our audience in that regard. We’re dedicated to not only providing the insights and inspiration our artists want, but also providing that content in such a way that makes it easy to access no matter where readers are or what device they are using.”
To experience the new website, check out the listings service and sign up for the brand’s free e-newsletters, visit ProfessionalArtistMag.com.
About Professional Artist
Professional Artist is dedicated to providing independent visual artists from all backgrounds with the strategies they need to make a living with their artwork. Each issue of the magazine presents practical business advice on subjects such as art marketing, art law, portfolio development, exhibition presentation, communication skills and sales techniques, as well as articles to help artists feel encouraged and motivated. Along with a comprehensive list of calls to artists available both in the magazine and online at ProfessionalArtistMag.com, Professional Artist is the ultimate career resource for fine artists everywhere. Professional Artist is a part of Turnstile Media Group, which specializes in developing diverse media platforms that engage and strengthen the communities they serve. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Media Group is also the parent of Golfweek, Golfweek Custom Media, TurfNet, Winter Park/Maitland Observer and Turnstile Connect.
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