Biz Tips Archives - Page 15 of 19 - Professional Artist Magazine

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Professional Artist magazine provides independent visual artists with the insights, encouragement, and strategies they need to make a living with their artwork.

Tag: Biz Tips

Both verbal and non-verbal behavior can impact [a gallery deal]. Be in a positive mood when you walk through the door. Smiling, nodding approval and leaning forward are all positive body language cues that things are going well. ~Ligaya Figueras

Sometimes, the best deal may be no deal. Trust your instincts. If it doesn’t feel right, don’t feel obligated to sign. ~Ligaya Figueras

Part of maintaining positive gallery relations is by pursuing galleries that would be a good fit for you, not the other way around. ~Robert C. Jackson

It’s your task to figure out the message you want to communicate to your target market and how to broadcast it. Product, place, pricing, promotion. Four Ps to keep in mind as you re-assess your marketing plan. ~Ligaya Figueras

Besides sending materials on time as requested by one’s gallery, [send] high resolution digital images regularly. If the gallery is planning advertising or promotional materials, or gets contacted by the media, they’ll already have your images in their possession. ~artist Robert C. Jackson

The artist’s interests are not best served by just adopting the gallery consignment forms with no changes. ~attorney Amy B. Goldsmith

Remember: Each small success moves you in the right direction toward your ultimate goal, so celebrate your achievements. ~Elena Parashko

Promoting means informing your target market that you have what it wants. ~Ligaya Figueras

You can only control your own thoughts and actions; you cannot control every variable. Some goals are attained; others are not…[the smaller goals] you do achieve will move you closer to your big dreams. ~Elena Parashko

If students are only asked to memorize facts, learning often becomes tedious bottom-feeding…Boredom. But when students are asked to make a textbook, they are required to remember, understand, apply, analyze, evaluate and create. ~Stephen Knudsen

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