December 2017/January 2018 (print)

$7.99

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Description

IN THIS ISSUE

• Activate Your Strategic Plan
• Don’t Skimp on Follow-Up
• Jump into Video Marketing
• Barter Your Art
• And More!

ON THE COVER

Reflected, 2016, by Chris Maynard. Argus wing feathers, 21″ x 24″. Copyright © 2016 Featherfolio LLC. Used by permission of the artist.

features

14 Strategic Planning in Action
By Elaine Grogan Luttrull

20 The Fine Art of Follow Up
By Gigi Rosenberg

30 2018: The Year of Video Marketing
By Thea Fiore-Bloom

38 Try Trading Your Artwork
By Daniel Grant

44 Use Online Advertising to Promote and Sell Your Work
By Jennifer Virškus

52 Explore the World of Fine-Art Animation
By Terry Sullivan

60 Art Sales Strategies for B2B Markets
By Carolyn G. Edlund

68 Your Plan for 2018 Starts with Your Vision
By Judith Teitelman

departments

4 Editor’s Letter
By Gigi Rosenberg

6 Headlines & Details
By Gigi Rosenberg

12 Artist Spotlight: Paula Saneaux
By Adrian Alexander

74 Calls to Artists

columns

5 Your Business Mentor: S.W.O.T Your Business
By Jannett Roberts

19 Planning Your Art Business: Manage Your Windfall
By Robert Reed

37 Coaching the Artist: Don’t Resist Planning
By Eric Maisel

67 The Artist’s Advocate: DIY Contract Review Skills
By Katie Lane

80 Artrepreneur Coach: Warm Up to Making Cold Calls
By Renée Phillips

Additional information

Weight 1.5 lbs