December 2017/January 2018 (digital)
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$5.99
NOTE: Please allow up to 48 hours to receive your issue. You will receive an email with the link and login information to access your issue.
IN THIS ISSUE
• Activate Your Strategic Plan
• Don’t Skimp on Follow-Up
• Jump into Video Marketing
• Barter Your Art
• And More!
ON THE COVER
Reflected, 2016, by Chris Maynard. Argus wing feathers, 21″ x 24″. Copyright © 2016 Featherfolio LLC. Used by permission of the artist.
features
14 Strategic Planning in Action
By Elaine Grogan Luttrull
20 The Fine Art of Follow Up
By Gigi Rosenberg
30 2018: The Year of Video Marketing
By Thea Fiore-Bloom
38 Try Trading Your Artwork
By Daniel Grant
44 Use Online Advertising to Promote and Sell Your Work
By Jennifer Virškus
52 Explore the World of Fine-Art Animation
By Terry Sullivan
60 Art Sales Strategies for B2B Markets
By Carolyn G. Edlund
68 Your Plan for 2018 Starts with Your Vision
By Judith Teitelman
departments
4 Editor’s Letter
By Gigi Rosenberg
6 Headlines & Details
By Gigi Rosenberg
12 Artist Spotlight: Paula Saneaux
By Adrian Alexander
74 Calls to Artists
columns
5 Your Business Mentor: S.W.O.T Your Business
By Jannett Roberts
19 Planning Your Art Business: Manage Your Windfall
By Robert Reed
37 Coaching the Artist: Don’t Resist Planning
By Eric Maisel
67 The Artist’s Advocate: DIY Contract Review Skills
By Katie Lane
80 Artrepreneur Coach: Warm Up to Making Cold Calls
By Renée Phillips