Most Recent Web Exclusive
Ventilating Your Studio
Ventilation is one aspect of handling art materials properly that is vital to maintaining a healthy workspace. Unfortunately, studio ventilation is routinely ignored or misunderstood. It is often overlooked by artists who rely upon open doors or windows, an air-conditioning unit or a ceiling fan to circulate the air in their studios. In many cases, this is simply not enough.
Create a Marketing and Communications Budget for Your Art Business
Just as you need a comprehensive budget to help you to manage your overall business operations, a marketing and communications budget is a central component of your marketing plan, serving as a road map for accomplishing your marketing-related goals.
Analyze Your Business Finances and Create a Better Budget
Financials are important for measuring your profitability and growth, for creating a yearly budget and making long-term plans. Do you know which financial statements you need to review? How should you analyze them? And when things are not going the way you want them to, how can these numbers help you to get out of the red?
Keep Your Hands Working: How to Avoid Injury in the Studio
Artists, whether they are in the studio for hours, lifting heavy loads or simply typing on the computer, are susceptible to damaging muscles, nerves, tendons and other tissues. What can be done to treat injuries or better yet, prevent them?
Gallery Moves Fast to Aid Haiti
People around the globe rallied to aid Haitians after the terrible earthquake of January 12th. In Brooklyn, New York, with its large Haitian population, the disaster was deeply felt. Throughout the boroughs and New York City, dozens of fundraisers and benefits were held within days after the tragedy. The Tabla Rasa Gallery was one of the first, and the simplicity of its event stood out from the crowd, enabling it to raise more than $11,000 for Haitian relief efforts in just one day.
Filing Your 2009 Taxes: Updates on Credits, Deductions, Exemptions and Benefits at a Glance
Every year brings changes to the already complicated Internal Revenue Code. New credits become available, others expand or expire; amounts for credits and deductions also can vary from one year to another. To help you prepare your 2009 return, we've compiled a list of items that are most likely to impact the filing of the average visual artist.
Online Art Marketing Ideas to Light Up Holiday Sales
Holiday e-newsletters and announcements from artists are appearing fast and furious in my inbox. What are you doing to generate buzz about your business and hopefully make some sales this holiday season?
How to Network on a Daily Basis
To capture the potential of networking, you need to incorporate networking tasks into your daily routine. Art Calendar caught up with productivity pro Laura Stack and organization expert Julie Morgenstern to ask their advice on how you can flex your networking muscle.
Luxury Marketing Part 5: Placing Luxury Products
Your marketing campaign is only as good as where as you place your product. In the September 2009 issue of Art Calendar magazine, I discussed placement in "Back to Basics: Tried and True Marketing Principles," but let's take a look at placement in the context of luxury brands. Which places work for luxe products?
Career Resources for Artists
Find books, Web sites and other resources in addition to Art Calendar that can help you manage your career.
Luxury Marketing Part 4: Creating a Luxury Brand
Branding is key to creating a product of perceived high-end value. It is through branding that consumers buy into the notion that there are distinctions of value between one product and another.
Luxury Marketing Part 3: Do you make the luxe list?
One reason why luxe is luxe is because the quality and workmanship are bar none. As the economy begins to recover, many market analysts are predicting that quality will take on heightened importance among buyers of the upper stratosphere.
Luxury Marketing Part 2: Studying Your Target Market
Before you leap into the luxe market, you've got to develop a marketing plan, which starts with defining and studying your target market. In this article, we'll discuss the things you need to know about your prospective buyer, where to find this information and how to analyze the data you uncover so that you can decide whether and how to sell your products to affluent buyers.
Luxury Marketing Part 1: Finding Your Place in the Luxury Market
Even as the economy is going through a recession, a market for luxury goods and services still exists. While American consumers are cutting back on extravagant spending, they are not willing to give up on indulgences altogether. It is entirely possible for you to sell your art in this marketplace even in this current climate, as long as you understand luxe buyers and their behavioral patterns ...
Judge and Jury: What to Expect When Entering Art Shows
Entering an art show, at any level of your career, is a wonderful means of gaining validation and recognition. For beginning artists, receiving appreciation from people other than friends and family can be very encouraging. Competition is an excellent way of building up a resume, especially if one is fortunate enough to win an award. Plus, more people may see your work, increasing the possibility of sales and getting into galleries.
